Yes, I can do a branding, user flows and site maps but the reality is that to create an experience that people love you need to have a keen sense of how to exceed your customer's expectations. To do this you must know who they are, what matters to them and how to engage them in a way that is more meaningful than a straightforward click or brochure. It's about creating an engagement layer that fully meets their practical needs and delights them along the way.
There are many ways to emotionally connect with your customers but one of the easiest ways is to simply treat them like humans. Use real language, smart flows, minimize choices and make it beautiful. Pretty basic stuff but really powerful when executed well - and a way to get a competitive edge. I've got reams of data, user studies and research to back this approach up but unless you love reading dissertations, research papers and fairly dry design theory books then you'll have to trust me on this one.
Not every team has the leader who can divine new ideas or solutions to every problem (in fact they are like unicorns - you've heard about them but have never met one in real life). So, my process is fairly straightforward - I help teams dive deeper into brainstorming then they ever thought possible. Through a series of lateral thinking excercises and critical analysis sessions we harness the shared knowledge of the team - resulting in higher quantities of quality ideas to the identified challenge.
I'm Robert Dietz, 20+ year industry veteran who has been working at the intersection of technology and consumers since the desktop revolution. I have worked with brands such as Nordstrom, Adobe, Pendleton, Payne Stewart Golf, Smartwool, Microsoft (Encarta, Student, Office Live, Office) and a myriad of start-ups and established companies providing experience solutions across print and interactive mediums.
contact: 206.941.6225